Matt Dryke Consulting LLC  //  Metro Detroit, MI  //  Est. 2026

Experience that builds. Strategy that delivers.

I turn chaotic, under-managed trade shows and pipelines into organized, on-time, revenue-producing execution — coordinated end to end by a builder who's spent 25 years organizing chaos on the floor.

I own the result.
01What I Do
S—01◆ Flagship

Trade-Show & Event Execution

Level up a 10×10 or 20×20 into a presence that punches above its size — with me coordinating the moving parts so you never lose control of your freight.

  • Budgeting & show strategy
  • Pre-event & ABM outreach
  • Kit prep & logistics
  • Install, dismantle & dispo
S—02

Sales & Marketing Alignment

Simple, executable plans that turn a stalled pipeline into a moving one — built for manufacturers, not agencies.

  • Account-based marketing
  • Pipeline turnarounds
  • Sales & marketing alignment
  • Outreach you can actually run
S—03

Modular & Kit Builds

Project management, design, and estimating for modular and kit builds — from the same person who runs the show on site.

  • PM & on-time delivery
  • Design & estimating (SketchUp/CAD)
  • Safety & production thinking
  • Hands off the tools
02For Agencies & Producers

Already own the client relationship? I'm the expert extra set of hands that makes your show flawless — a contract producer, PM, and install lead who augments your team and never competes for your account.

I make your show flawless.

Plug me in for a single show or a recurring, modular role across your calendar. I show up prepared, I speak the floor's language, and I make you look good to your client — that's the whole job.

A—01

Overflow Production & PM

Extra capacity when your calendar stacks up — budgets, work-backs, vendor and schedule coordination.

A—02

On-Site Install & Dismantle Lead

A seasoned floor hand to run I&D, manage labor, and keep the build safe and on time.

A—03

Estimating & Kit Coordination

Modular/kit estimating and prep from someone who's built them — accurate numbers, no surprises.

03How I Work
Phase 01

Plan It

Budget. Logistics. Outreach that fills the booth. We start with the end in mind and work backward to a plan.

Phase 02

Build It

Design. Estimate. Manage. Hands off the tools — but the eye and the standards of someone who's swung the hammer.

Phase 03

Own the Result

Bigger impact. Stronger pipeline. Real ROI. I close the loop so the next show is better than the last.

Ask me about "Split the Delta."

A savings-share approach that lets cost-conscious exhibitors say yes without finding new budget — we find the savings together and share the upside. Built for the prospect who knows they need help but is watching every dollar.

04From the Shop Bench to the Show Floor
25+ Years Building  //  Builder · PM · Estimator · Seller

I've swung the hammer. Run the crew. Estimated the job. Carried the sales number. Now I help you own the result.

I started toward architecture while swinging a hammer, became a union commercial carpenter and millworker, and spent years as a trade-show carpenter — still my favorite work. Along the way I ran a job shop as general manager, moved and modernized a manufacturing plant, estimated and managed trade-event builds, and led sales and project management for a manufacturer.

The thread through all of it: I organize chaos. I take under-managed events and pipelines and make them safe, on time, and built to produce revenue. I begin with the end in mind, I work with my hands and my head, and I don't hand back a blank page.

Matt Dryke
Matt Dryke · Principal Consultant
05Who I Help
Manufacturers who exhibit at trade shows VP / Director of Sales or Marketing Events & Marketing Managers Engineering & Design Managers Firms with weak sales output Teams facing a modular or kit build
25+
Years Building
3
Ways I Help You Win
1:1
Principal-Led, No Handoffs
100%
I Own the Result

Let's organize the chaos.

Tell me about your next show, your pipeline, or your build. First conversation's on me. The best way to reach me is on LinkedIn, send a note or a connection request and let's talk.